Wednesday, December 12, 2007

Marketing Your Children's Clay Handprints Business on a "Shoestring"


Marketing your clay handprints home-based business is something YOU can afford to do!
2 Tips to get you started with minimal costs!

Going into business for the first time can be scary. In our situation, we initially had very little funds to get started. However, we knew that we needed exposure for our clay handprints to become known and to build our business and we were determined to make it work because we believed in the benefits that a home-based business would bring our family. So we decided to start small which we did by first offering our product to merely our family and friends. We received an overwhelming positive response. We soon learned that the wonder of our ceramic handprint home business is that it needs very little marketing in order to grow and to bring in repeat customers.

1. Advertise first to your family and friends
Offering your product first to your family and friends can be done by simply picking up the phone or inviting them to have ceramic prints made in ordinary conversation. Once they have prints made, your finished product will hang in their homes as and advertise themselves to all who see them. Furthermore, they will mention it to their family and friends creating a web of promotion for your product. Although this may sound simple, this was our first marketing strategy. Not only was there no cost involved, it continues to be our most effective form of marketing and has been the foundation of our home-based business.

2. Personally visit preschools, doctor’s offices and hospitals and all mom’s groups.
Rather than making your customer’s come to you, go to them! Not only do you save on costly advertisements, your customers will have the opportunity to personally meet you and find out more about ceramic handprints. Bring along a few sample prints for them to look at! Preschools, doctor’s offices and hospitals are full of babies and children, which are your client base. Make your service known there simply by introducing yourself and your business, or make up a simple flyer to leave in the waiting room or office area.

Once again, this is an affordable and pleasurable way to spread the word about your business while minimizing your marketing expenditure. Over the years, we have found that our most valuable and effective form of marketing has been through relationships. Begin with the relationships you already have in your friends and family. Then begin building relationships in your community through preschools and pediatric- medical establishments. Marketing through relationships is not only affordable, but also rewarding! Marketing your home-based business is something YOU can afford to do!
Marketing your home-based business is something YOU can afford to do! In both our In Studio and At Home Training business opportunties we show you step-by step how we have successfully marketed oursevles for 34 years. Let our experience work for you. We can show you how! Call us, you will be glad you did. (800) 808-8615
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